Xinhua News: Karachi-based businessman Iqbal Ahmed Dar celebrated China’s Lantern Festival with rice-based dishes at the Pakistan Pavilion of the China-South Asia Expo. Alongside him, visitors admired Pakistan’s finest handmade carpets and intricate brass crafts.
Iqbal and his wife, Li Wei Rui, run the pavilion from their home in Dali, China. “Every time I showcase Pakistani products, people are always curious and excited to know more,” Iqbal shared.
A Unique Cross-Border Partnership
Iqbal’s journey started in 2013 when he set up a trading company in Kunming, specializing in Pakistani leather goods. Across the street, Li worked as a translator at a Thai goods store. Their friendship soon evolved into a unique business partnership, merging their talents to promote high-quality Pakistani products to a growing Chinese market.
“We attend about 10 trade fairs every year,” said Iqbal. “Over time, we’ve built a strong customer base by offering high-quality products that showcase Pakistan’s craftsmanship.”
For Iqbal, these trade fairs aren’t just about business—they’re about connection. “When customers realize I’m from Pakistan, they always greet me warmly. It makes me feel at home,” he added.
Bringing Pakistani Culture to the Forefront
In November 2020, Iqbal was invited to manage the Pakistan Pavilion at the China-South Asia Expo. This role allowed him to promote Pakistani products, culture, and heritage, sparking new friendships along the way.
A recent statement from China and Pakistan encouraged Pakistani businesses to make full use of platforms like the China International Import Expo to boost exports to China.
“With the Kunming free trade zone’s support, we got free warehousing, lower customs fees, and delivery subsidies,” Iqbal explained. “It’s made participating in these expos easier and has cut down our costs.”
Kunming’s Transformation Over the Years
Iqbal, who spends part of the year in Pakistan, has seen Kunming’s rapid transformation firsthand.
“Every time I return, there’s something new. Public transport has improved with metro and high-speed trains, and basic facilities have gotten so much better,” he noted. “Living here has become incredibly convenient.”
Excited for What’s Ahead
Iqbal is optimistic about tapping into China’s massive market.
“The Chinese market is huge,” he said with a smile. “This year, I’m planning to fine-tune my product range to match what customers are looking for. I want to be ready for the upcoming trade fairs.”
He hopes to use these platforms to introduce more high-quality Pakistani goods to China, strengthening China-Pakistan trade ties.
